Brief
Make the G20 Leaders’ Summit visible along a busy Johannesburg route, using the scale and repetition of the bridge pillars to give the host country and visiting delegations a prominent presence.
Featured project / 02
G20 South Africa 2025
Large-format banners and a ground sign for the G20 Leaders’ Summit in Johannesburg.
Summit branding across Johannesburg
- Client
- G20 South Africa 2025
- Scope
- Large-format bridge banners and ground signage
Work
We produced and installed large-format banners featuring leaders’ portraits, flags and summit branding. Each banner followed the same layout, so the line-up read as one installation even as the portraits and flags changed. A landscaped ground sign showcased the G20 South Africa 2025 emblem in full colour.
Outcome
The banners turned a stretch of roadway into a continuous summit display. The installation was also photographed for The Star, which featured the line-up in its summit coverage.